Artwork changes have finally become intelligent.
Artspec is a revolutionary cloud-based design portal that enables anyone to change, resize and dispatch on brand, studio quality artwork in minutes, enabling faster communication to market at lower cost.
Need to change a headline? Alter the price of a promotion? Change a product, update an address or even start something new? Now you can with Artspec, the revolutionary cloud-based portal that lets you see changes as you go – all while staying on brand.
Create, change, personalise, resize and dispatch on brand, studio quality artwork in minutes.
For many marketeers, making small or straight-forward changes to artwork has been a laborious and often expensive exercise.
Changes have needed to be briefed to the agency, who then brief their studio and about a week later the changes are done – probably with a bit of to-and-froing, and then there’s a bill that’s just painful to look at. But now Artspec enables anyone within the business to change and despatch brand compliant, studio quality, artwork in minutes.
LOCAL AND GLOBAL ADAPTION AT THE TOUCH OF A BUTTON.
With Artspec, product owners and marketing teams, wherever they are based, can easily access existing communications and adapt them for their local needs or local language. With simple, elegant drop down menus, studio quality artwork from business cards to billboards can be dispatched within minutes.
Frequent changes to packaging contents, sizes and recipes can cause real headaches for marketeers. But with Artspec, the product owner or food technologist can quickly update the artwork and submit it for approval. Artspec will even drop in the new barcode or QR code.
Design Studio QUALITY Creative.
Artspec can work with your current communication / advertising / design agencies and your existing campaigns keeping you on brand and on message. Artspec maintains agency quality creative, utilising Adobe InDesign or Illustrator files and adds intelligence, including variables and drop-down menus that allow anyone you authorise to make changes.
Artspec was born from the need to make modern advertising more effective. We’ve changed the roadmap from slow and costly, agency-driven production to fast, effective local marketing.
EMPOWERING LOCAL FRANCHISES.
Local franchisees have the opportunity to tailor advertising campaigns and other marketing material to their local suburb, town, city or even an individual customer in a matter of minutes. Now your business can quickly react to local marketing needs.
Changes can be made from anywhere in the world. Advertising or packaging can be adapted to the local language, currency, addresses and local creative and then proofed by locals who really understand their market.
THEY CREATE. YOU CONTROL.
Because you control the variable fields and brand assets, users can’t make design changes which are off-brand. While download permission control means you can be confident all communication in-market is on point.
Once changed, the artwork is either sent via a tailored approval process or output either in print or screen formats ready for use.
Take a quick one minute free trial
In less than one minute you can personalise and create your own artwork online and discover how simple and easy working with Artspec can be.